Bet365’s Partnership with UEFA
Bet365’s Partnership with UEFA

Bet365 and the UEFA Champions League have joined forces to bring new opportunities to fans. In 2024, the betting platform became the first official sports betting partner of the tournament. This opened up access to the biggest ticket draws in Champions League history. The collaboration between the giants was a landmark event for football fans and the betting industry alike.
What Does Partnership Include?
The UEFA Champions League partnership with Bet365 is a new chapter in the world of sports and betting. The betting site is now an official companion to the tournament, giving it a unique opportunity to engage with fans.
Official Partner in the World of Betting
Bet365 is the first company to achieve this status. This significantly expands its range of opportunities, from brand mentions in match TV broadcasts to exclusive offers for fans. The Bet365 logo will be an integral part of the Champions League.
Biggest Ticket Drawings
As part of the partnership, Bet365 will organise the biggest ticket draws in the history of the tournament. Fans will get the chance to be in the stands at top matches, including the UEFA Champions League final. And the company is not just giving away tickets, but seats in VIP areas with private events.
Support for UEFA Initiatives
Bet365 is involved in promoting important initiatives at the tournament. This includes promoting football culture, supporting youth programmes and increasing the focus on the social aspects of the game. The company invests huge sums of money and helps to bring the Champions League closer to the people.
Sponsorship Programmes and Promotions
The partnership with the world’s most prestigious tournament will lead to changes to Bet365’s bonus programme. Exclusive promotions and contests with UEFA Champions League related gifts will be launched soon.
Bet365 and UEFA have made a bet on the fans. The partnership promises to change the way sports betting is approached and make the football tournament a truly exciting experience for millions of people.
Impact on the Betting Market
By securing the backing of the Union of European Football Associations, Bet365 has gained a huge advantage in the betting market. The company is no longer just one of the industry leaders, but an official partner of football’s most prestigious tournament.
The Betting platform has been able to stand out from the competition and attract the attention of a billion-strong army of football fans. In the foreseeable future, this will have an impact on brand recognition on the international stage. For punters, Bet365 will be a sign of reliability and prestige, and for the market, a new benchmark of standards.
Growing Interest in Betting
The Champions League is a magnet for fans and sports prediction enthusiasts. And to cater for this, the Bet365 team has prepared unique offers that will motivate the audience to get involved in the game. Each match will turn into a show with a real chance of winning valuable gifts.
New Features for Users
Bet365 is introducing new features and options for football fans. Exclusive markets for key Champions League matches and personalised promotions for active players are appearing in the line up. In the coming months, the company will start handing out bonuses for accurate predictions, bets on certain stages of the tournament, and live predictions.
The partnership with UEFA strengthens Bet365’s influence on the betting market. This is both a successful marketing move and a strategic decision that will accelerate the development of the brand. It is a chance for users to experience new emotions and for the company to consolidate its leadership in the industry.