Bet365 Investments in Global Markets

Bet365 invests in new markets and adapts its services to different regions. Asia, North America and Africa are the main areas of focus for the company. The aim is clear: to achieve a leading position and offer innovations that competitors do not have. It is a strategy that will have a positive impact on Bet365’s image and player experience.

Which Markets to Prioritise

Betting platforms have selected the most promising regions. The focus is on Asia, North America and Africa. The markets are growing rapidly and offer huge opportunities:

• Asia is the largest online betting market with millions of active players. Football, cricket and cyber sports are particularly popular. Success in the region is due to convenient payment methods, adaptation of the interface to local languages and cultural understanding of the audience.
• North America – Canada and the USA have become the main points on the online betting map. Each year more states are legalising sports betting, opening up access to new audiences. Bet365 is tapping into the market with localised products, exclusive promotions and innovative features for US players.
• Africa is a region with huge potential. With the availability of the internet and mobile devices, the audience of players has expanded. Bet365 is adapting its offerings for African customers, offering a wide range of events for betting on football, basketball, cycling, volleyball and other disciplines.

Innovative Products for a New Audience

The company goes above and beyond to customise its services to meet the needs of its target audience. It creates solutions that take into account the cultural, economic and sporting sensitivities of different regions.

The website interface is translated into the local language and the design is adapted to the formats familiar to users. In such an environment, players feel comfortable, regardless of location. An important step was the integration of local payment systems that simplify financial management.

Examples of implementation:

• Asia. The line-up includes popular sports – cricket, kabaddi, table tennis – and adds the option to settle in yuan and rupees.
• North America. Focus on basketball, American football and baseball. Features built-in statistical analysis and pre-match predictions.
• Africa. Local football leagues, Kenyan shillings and Nigerian naira calculations have been added, and the site has been optimised to work on low-cost smartphones.

The Bet365 team is developing the functionality to meet the needs of punters. Personalised recommendations, one-click betting, interactive predictions and statistics sections are available to help players make informed decisions.

Results and Prospects

Bet365 is growing its influence in global markets, proving the success of its strategy. The results in the newly developed regions are impressive:

• The number of active players in Asia grew by 25 per cent year-on-year, driven by the popularity of cricket and support for local financial systems.
• In North America, betting revenues increased by 30% following legalisation in new states.
• In Africa, monthly registrations grew by 40%, helped by the optimisation of the platform for mobile devices.

The company successfully entered the Canadian market by adapting the site for hockey fans. It gained a foothold in Kenya by adding betting on regional football leagues.Bet365 creates unique products that meet the demands and change the standards of the market. Through bold solutions, the company remains a leader, offering innovation that is accessible to everyone.