About Bet365 Company

Bet365 is a world leader in the online betting industry with annual revenues of $3bn and 4,000 employees. The company with a 50-year history has been repeatedly recognised as the best betting operator by eGaming Review. Its services are used by more than 63 million players from 200 countries.

Bet365 History

Bet365 began as a chain of land-based betting shops in the UK in 1974. Peter Coates’ company with the name “Provincial Racing” quickly became a success. By the mid-90s, the network had over 1,000 locations across the country.

That all changed in the late 90s when the founder’s daughter, Denise Coates, saw huge potential in online betting. In 2000, she acquired the Bet365.com domain and in 2001 launched a website. To develop it, she decided to sell the network of land-based outlets and invest in software development.

Since then, Bet365 has pioneered the online gambling industry by introducing new technologies and expanding its range of services. It was one of the first companies to accept interactive sports betting, develop the mobile segment and offer online casino services.

Bet365 Recognition and Awards

Bet365 has won many prestigious awards to recognise its status as a leader in the gambling industry. In 2010 Bet365 received the Operator of the Year award at the eGaming Review Operator Awards. Since 2010, Bet365 has been consistently included in eGaming Review’s annual Power 50 list.

Bet365’s awards are the result of hard work and commitment to excellence. The company remains a role model for new entrants to the online betting market, demonstrating bold and unconventional solutions that lead to success.