Bet365 Expands Live Casino Offering Through Extended Partnership With Ezugi
At the end of 2025, Bet365 announced the expansion of its partnership with live casino provider Ezugi. Behind the modest wording about expanding the offering lies a very serious strategic move. We are talking about the development of live casinos in regulated markets with high competition, where it is not the number of games that is decisive, but the quality of the studios and broadcasts.
What Exactly Changes for Players
The expansion of the partnership is not limited to the addition of a few tables. Systematic work has begun on live formats with high-quality attention to detail, from visual presentation to game pace and connection stability. The collaboration focuses on the following areas:
- Expansion of the live table range with an emphasis on classic formats;
- Adapting the interface and rules to local markets;
- Improving the quality of streaming and the work of dealers in real time.
Current work indicates that Bet365 views live casino as a long-term product rather than a secondary addition to sports betting.
Why Ezugi Fits Bet365’s Strategy
Ezugi has long specialised in live casino for regulated jurisdictions and is skilled at working in a turnkey format. For Bet365, this means less experimentation and more predictability. Instead of chasing exotic formats, the company is betting on stable formats that are well received by the mass audience and do not create problems with regulators.
Bigger Picture
The expansion of cooperation with Ezugi fits into the general industry trend. Large companies are increasingly betting not on expanding their pool of providers, but on working closely with those whose reliability has been proven in practice. For Bet365, this is a logical step towards balanced development in regulated markets, where companies with a stable and consistent strategy have an advantage.
